WHO WE ARE

PURPOSE DRIVEN

Call Lab’s executive management team comprises a group of entrepreneurial professionals – each with a diverse skill-set that contributes to the overall success of the service offering.

As their brainchild, Call Lab’s purpose was designed to offer a 24/7 customer services solution, which today has evolved into a fully-fledged business process outsource (BPO) solution, thus providing outbound and inbound services via its omni-channel contact centre platform.

We understand that every client is unique, with their own needs and business goals. To realise expectations, we utilise a multiple channel approach for timeous and efficient responses to customer requests. Ultimately delivering exceptional customer experiences and valuable interactions for all stakeholders are our primary concern.

We’re more than just talk. We’re real people, offering you real solutions, in real-time.
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MEET OUR MANAGING DIRECTOR

CHERYL PAARWATER

Cheryl Paarwater is the owner and Managing Director of Enerlytics, a Private Sector Energy Utility Company and Call Lab BPO. She holds a Bachelor’s degree in Psychology, a BCom Honours in Marketing, and an Executive MBA from the University of Cape Town. Her purpose is to create positive change and generate meaningful job opportunities. Committed to empowering South African youth, she focuses on equipping them with the skills and opportunities they need to thrive. For Cheryl, the BPO sector offers the perfect vehicle to achieve this goal, whilst creating value for clients and the South African economy. She serves on the Board of Directors of BPESA, the BPO Industry body that works with the South African Government and Private Sector to create an environment conducive to growth, as well as the Board of Tygerberg Hospice.

Cheryl Paarwater is the owner and Managing Director of Enerlytics, a Private Sector Energy Utility Company and Call Lab BPO. She holds a Bachelor’s degree in Psychology, a BCom Honours in Marketing, and an Executive MBA from the University of Cape Town. Her purpose is to create positive change and generate meaningful job opportunities. Committed to empowering South African youth, she focuses on equipping them with the skills and opportunities they need to thrive. For Cheryl, the BPO sector offers the perfect vehicle to achieve this goal, whilst creating value for clients and the South African economy. She serves on the Board of Directors of BPESA, the BPO Industry body that works with the South African Government and Private Sector to create an environment conducive to growth, as well as the Board of Tygerberg Hospice.

CLINT BRINK

General Manager Clint Brink is a veteran customer services expert. With decades of experience in the contact centre industry, both locally and internationally. Clint’s expertise and industry insights continually provide Call Lab with exceptional outputs.

CHERYL PAARWATER

With over 20 years’ experience in sales, marketing and operations management across various industries, Cheryl holds qualifications in psychology, marketing and business management. She is currently completing her Executive MBA at the University of Cape Town and is the owner and Managing Director of Call Lab.

WESLEY PEKEUR

Wesley Pekeur heads up the Utilities Division at Call Lab. With industry experience in finance, telecoms, utilities management and IT, Wesley’s key insights elevates Call Lab’s already diverse skill set.

We work with amazing companies, across all sectors.

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